American Christian bookseller with the name Christian Book Distributors CBD obligated to change name due to identification with cannabis leaves and CBD bottles.
The company began, 40 years ago by two brothers, Ray and Stephen Hendrickson selling Bibles and other Christian related publications, they notify that the change of name was due to resemblance in cannabis-derived chemical known as CBD, which causes customer errors.
“Across the country, people see signs for ‘CBD sold here’, which creates brand confusion,” said the company in a statement. “In the past, a Google search for ‘CBD’ would place our company at the top of the results page. Now our CBD is nowhere to be found in the search results, only sites for the cannabis product are listed.”
Acknowledging that “this wave of popularity over the ‘other CBD’ is not likely to subside”, Christian Book Distributors is to stop calling itself CBD, dropping “Distributors” from its company name, and operating henceforward under the name Christianbook.
“It just kind of overwhelms our brand,” Ray Hendrickson told the New York Times. “A person may call up and say, ‘Hey, I’m looking for my order’. It’s like, ‘What did you order? ‘Oh, I ordered gummies.’ You don’t have the right company.”
“I was driving my mom down the road recently,” Hendrickson told the paper. “She saw a sign that said ‘CBD sold here.’ I was like, ‘No, mom. That’s not us.”
Research by Center for Medicinal Cannabis shows that the market will head up to £1bn by 2025